Responsible Business & ESG Advisory with Simply Asoebi

Simply Asoebi, a fashion-tech company founded by Nwanne Maduanusi and Moyo Castano, specialises in making Nigerian and African traditional outfits and accessories accessible for weddings in the UK and abroad. Operating in an industry worth £2 billion in the UK, Simply Asoebi has self-funded its growth without the need for external investment. With ambitions to become a staple for African weddings in the UK by 2025, Simply Asoebi anticipates generating over £1 million in revenue.

 

Through Be The Business, Callala has provided quarterly, tailored support to Simply Asoebi, aligning its strategies with the unique demands of B2C selling. Callala’s director-led guidance ensures that business advice is filtered through the lenses of people, place, and profit, embedding principles of responsible business into everyday operations. This support has been critical in helping Simply Asoebi navigate its growth and future potential.

 

Callala’s advice has also implied a strong focus on environmental and social governance (ESG). Callala's emphasis on responsible business practices positions them well for making future commitments and undertakings in ESG.  With Callala's continued support, Simply Asoebi is well on its way to achieving its vision, rooted in responsible business practices and disclosure using robust ESG frameworks.