I’d worked extensively in the space and geospatial sectors, spanning technical roles, product management, business development, and sales, and noticed a disconnect between tech companies' goals and the markets they aimed to serve.
 
Recognising the opportunity for innovation-based selling and responsible business transformation to extend beyond a single company, I felt confident in bridging this gap.  So Callala (like “ko-ala”) was founded.
 
With governments and the sustainable finance community enhancing environmental and biodiversity policies and due diligence, the timing was perfect to use my skills to address pressing climate crisis issues.