Partnership combines agri-tech expertise with ESG intelligence to bridge UK space technology capabilities with sustainable finance markets
LONDON, UK – 13th August 2025 – Callala Ltd and AgriTIERRA Ltd, two leading UK consultancies specialising in geospatial technology applications, today announced a strategic collaboration aimed at transforming how sustainable agriculture investments are evaluated and deployed across Latin America and the Caribbean (LATAC).
The partnership leverages AgriTIERRA's deep agri-tech expertise and established LATAC networks with Callala's specialisation in space-enabled ESG solutions and sustainable finance applications, creating a unique capability to support both UK geoinformation providers and Latin American agricultural stakeholders.
Addressing Critical Market Gaps
The collaboration addresses a fundamental challenge in sustainable agriculture finance: the lack of trusted, transparent methodologies for validating AI-driven environmental data used in investment decisions.
Despite growing demand for regenerative agriculture investments, financial institutions tend toward a combination of satellite, drone and in-field ecological assessments to assess complex environmental characteristics with confidence. This has key limitations at scale or where there are a disparate and discreet small holders aiming to get inside a single capital allocation. Whereas UK space and AI companies face barriers accessing international markets via a blend of partial disclosure of process and methodology and statistical evidence, and gap in trust and reliability across the key parameters of landscapes and international geographies.
Andrew Iwanoczko, Founder & CEO of Callala, describes: "The convergence of space technology, artificial intelligence, and sustainable finance creates powerful opportunities to accelerate regenerative agriculture at scale. However, realising this potential requires trusted validation frameworks and deep market understanding. Our collaboration with AgriTIERRA brings together the technical rigour needed for AI robustness with the market intelligence essential for successful implementation across LATAC regions."
"This partnership represents exactly the kind of cross-sector collaboration needed to unlock the potential of UK geospatial capabilities in global sustainable finance markets," said Mark Jarman, Founder & CEO of AgriTIERRA. "By combining our deep understanding of Latin American agricultural value chains with Callala's expertise in ESG data validation and sustainable finance applications, we can position the UK at the forefront of a rapidly growing LATAC market thus creating genuine traction where technical excellence meets commercial opportunity."
Complementary Capabilities Drive Innovation
The strategic alliance leverages distinct but complementary strengths identified through comprehensive capabilities mapping:
Callala provides:
Specialisation in responsible business and ESG strategy
Advanced AI & data analytics capabilities for sustainability measurement
Strong networks with sustainability consultancies and data science modelling resources
AgriTIERRA brings:
Established UK-Latin America networks and market presence
Deep Agri-tech and sustainable supply chain expertise
Strong relationships across agribusiness, NGOs, multilateral development banks, and UK Government international programs
Proven track record in earth observation and geospatial applications for agricultural transformation
GeoIndex Framework: First Application in Practice
Building on their combined capabilities, Callala and AgriTIERRA are developing a strong innovative concept: the GeoIndex Framework. It shall represent a comprehensive methodology for assessing UK ecosystem services data providers and validating their applicability to international agricultural investment contexts.
This ground-breaking framework, originated and developed by the partners establishes rigorous standards for AI methodology provenance, data applicability to diverse agricultural settings, and direct utility in financial institution systems. The methodology is designed to build trust between UK space/ AI companies and global sustainable finance markets.
The partners are aiming to apply this framework to Brazilian agricultural contexts, to demonstrate its effectiveness in real-world investment scenarios. The collaboration seeks to position UK geoinformation providers to access high-growth sustainable finance markets through validated pathways.
By establishing trusted methodological frameworks and demonstrating real-world applicability, the partnership creates export opportunities while strengthening the UK's global leadership in environmental data standards.
The partners' GeoIndex Framework specifically addresses three critical barriers facing UK space and AI companies:
Methodology Transparency: Establishing clear provenance standards for AI-driven environmental insights
Regional Applicability: Validating data accuracy and relevance for specific agricultural contexts
Financial Integration: Ensuring direct utility in investment decision-making systems
Future-Focused Partnership Model
The collaboration operates under a comprehensive Memorandum of Understanding signed in May 2025, building upon a deep, decade-long industry relationship between the two founders. The MoU establishes a framework for joint bidding, shared delivery, and potential future joint venture opportunities between Callala and AgriTIERRA. The agreement includes provisions for expanding into additional markets and domains while maintaining each organisation's independent operations.
Looking ahead, the partners plan to extend their collaboration into additional LATAC markets, develop new ESG validation methodologies, and explore applications in bioeconomy and nature-based solutions financing.
Industry Impact and Market Opportunity
The sustainable agriculture finance market is experiencing rapid growth, with increasing regulatory requirements for comprehensive, consistent, and comparable environmental data. The UK's Sustainability Disclosure Requirements (UKSDR) and similar frameworks globally are driving demand for rigorous validation of AI-enabled environmental insights.
By 2027, the partners project that UK data providers validated through their methodological frameworks could generate more than £4 million in new revenue from enhanced LATAC market access, supporting 25 UK FTEs and contributing £870,000 in taxes receipts for UK Treasury, while facilitating up to £60 million in sustainable agriculture investments.
About Callala Ltd
Callala provides business transformation consultancy services utilising space and geospatial technology for sustainability-related harm reduction and independent ESG-related impact evidence. The company specialises in transforming powerful space-enabled technologies into commercial success, connecting science-led, robust geospatial solutions with organisations and decision-makers who need them most and have the resources to implement them effectively.
About AgriTIERRA Ltd
AgriTIERRA provides agri- and supply-chain led consultancy services with a focus on Latin America, Caribbean, and UK markets. Core technology areas include remote sensing from satellites and drones, geospatial and geographical information systems, digital traceability solutions, supply chain and farm management systems, and data marketplace applications. The company specialises in applying these technologies for productivity, efficiency, sustainability, monitoring, credit, traceability, risk, forecasting, and data management purposes.
Contact Information
Callala Ltd
Andrew Iwanoczko, Founder & CEO
Email: hello@callala.co.uk
Web: https://www.callala.co.uk/
AgriTIERRA Ltd
Mark Jarman, Founder & CEO
Email: info@agtiitierra.com
This press release contains forward-looking statements based on current expectations and assumptions. Actual results may differ materially from those projected.
*Graphic Design: Victoria Beall
